Prince Massimiliano della Torre e Tasso was born in France and spent his early years in St Tropez before moving to Castello di Duino in Trieste, Italy.

After completing his studies at the European Business School in London,Massimiliano took a year off and to travel the world and broaden his horizons.

Later he worked with various high profile organizations such as FIFA, looking after their VIP’s for the 98 World Cup.

Agusta Motorcycles, La Salle Des Etoiles, Formula 1, Bayerische Landesbank are a few of the organizations that benefitted from Max experience and insight.

Prince Max della Torre e Tasso,in Addition to having been a partner in the very successful Nozomi, was also one of the founders of Toy Room which is now open in London and Dubai.

Massimiliano has now sold his stake in both Nozomi and Toy Room.

Well travelled, rubbing shoulders with extremely high profile individuals, Massimiliano has developed a keen eye for details. He is a true connoisseur of lifestyle. Massimiliano is the clear cut choice, not only as a Luxury Panel Member but also as the Honorary Ambassador of the SSLHLA.

“With so many products on the market all claiming to be luxury lifestyle products, it is of the utmost importance to be able to differentiate the truly exceptional from the best.

A true Luxury Lifestyle product must provide appeal, innovation, class , exclusivity, impeccable service and last but not least longevity and the ability to move with the times”